Philosophy

My Philosophy

My philosophy as a designer begins with simplicity and ends with detail. Okay, so maybe that’s a little cryptic or ambiguous, so let me explain. I enjoy the cleanliness of simplified design; I’m not afraid of negative space, nor am I afraid of simplifying something down to its bare essentials – just enough to get the point across effectively. However, I don’t take the idea of simplification and whore it to create shoddy or easy designs; for me the art of simplification is the attention to detail. When something has been simplified to the point of one image and one block of text on an entire page, even the tiniest typographical errors will glare at the viewer like a starving dog glares at that piece of pastrami stuck to your shirt. Whether it’s an adherence to grid structures or just intuition, I pride myself in my ability to make things graphically appealing yet cleanly simplified.

Okay, so perhaps that didn’t clarify things, but I design because I enjoy it and I create art because I enjoy it. I guess that works as well.


	My Philosophy My philosophy as a designer begins with simplicity and ends with detail. Okay, so maybe that’s a little cryptic or ambiguous, so let me explain. I enjoy the cleanliness of simplified design; I’m not afraid of negative space, nor am I afraid of simplifying something down to its bare essentials – just enough to get the point across effectively. However, I don’t take the idea of simplification and whore it to create shoddy or easy designs; for me the art of simplification is the attention to detail. When something has been simplified to the point of one image and one block of text on an entire page, even the tiniest typographical errors will glare at the viewer like a starving dog glares at that piece of pastrami stuck to your shirt. Whether it’s an adherence to grid structures or just intuition, I pride myself in my ability to make things graphically appealing yet cleanly simplified. Okay, so perhaps that didn’t clarify things, but I design because I enjoy it and I create art because I enjoy it. I guess that works as well.