My philosophy as a designer begins with simplicity and ends with
detail. Okay, so maybe that’s a little cryptic or ambiguous,
so let me explain. I enjoy the cleanliness of simplified design; I’m
not afraid of negative space, nor am I afraid of simplifying something
down to its bare essentials – just enough to get the point across
effectively. However, I don’t take the idea of simplification
and whore it to create shoddy or easy designs; for me the art of simplification
is the attention to detail. When something has been simplified to
the point of one image and one block of text on an entire page, even
the tiniest typographical errors will glare at the viewer like a starving
dog glares at that piece of pastrami stuck to your shirt. Whether
it’s an adherence to grid structures or just intuition, I pride
myself in my ability to make things graphically appealing yet cleanly
simplified.
Okay, so perhaps that didn’t clarify things,
but I design because I enjoy it and I create art because I enjoy it.
I guess that works as well.